How well are we Protecting our PRIMARY MARKET?
How well are we Protecting our PRIMARY MARKET? Witten by : Mr. Enock Agyepong CEO of Speech Production The reality is that we are in a digital world where Music today is basically assessed via our phones. Fact is, these digital platforms are being controlled or manipulated by humans with interest who makes us see & listen to what they want us to. Playlisting is key, and just like radio promo, it's also being influenced as well. Beyond this convo which you can basically do little about there is what we call the PRIMARY MARKET where every country can do a lot about. Some countries have activated policies to protect their Primary Market whiles others have opened their anus for every Tom Dick and Harry to pass through and take full advantage of. Today, Ghanaian event organizers in December spend about 3.5million dollars on foreign Artists whiles denying our own local Artists venues to perform....