MTN’s clear disinterest in addressing the loopholes within its mobile money system - Yaw NTim Afriyie speaks Out
MTN’s clear disinterest in addressing the loopholes within its mobile money system - Yaw Ntim Afriyie speaks Out Yaw Ntim Afrifa, a Brand Strategist and lead of Euphrate Agency and Oxcode.io on his Facebook page speak on MTN MobileMoney Limited (MoMo), the operating service, which has refuted allegations of a system breach of a viral social media complaint from a customer who claimed GH¢11,000 was withdrawn from her mobile wallet without her consent. Sometime back, when the Government of Ghana was pressing MTN Ghana in an attempt to minimize its enormous market share, I didn’t understand. My position was: why would you make a business suffer for its product and marketing brilliance? I guess now I do understand. MTN’s clear disinterest in addressing the loopholes within its mobile money system stems from one primary fact — it doesn’t hurt their numbers. MTN controls some crazy market elasticity, where even in the face of a full-blown scandal, the company still retains a massi...
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