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Showing posts from July, 2025

Pzeefire Vibes with Cape Coast Technical University on WatsUp Campus Tour.

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Afro Fusion Artist Pzeefire over the weekend had his first Performance after the release of his New Single titled Can't Sleep. A beautiful crowd packed to capacity and ready to party all night had the best time when Pzee got on stage. He started with #Can'tSleep and followed it up with a #Freestyle and then performed #Nobody which is a lot of DJ's favourite and ended it with #DRINK which obviously was the Jam of the Night especially for the harrd Chillers. WatsUp On Campus Tour is being organised by WatsUp TV and Agency across the country and you can't miss it when it gets to your region. Sunyani is the Next Stop so watch out for a Night to Remember. See you on the Flip Side with Pzeefire. 🔥🔥🔥🔥 Watch Video Here :

Guinness Ghana DJ Awards Powered by Smirnoff Set to Launch on July 19

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The eagerly anticipated 13th edition of the Guinness Ghana DJ Awards, proudly powered by Smirnoff, will be officially launched on July 19 at the Luna Rooftop Bar in Airport City, Accra. This year’s theme, “Shake the Floor”, builds on the energy and success of the 2024 edition. It continues the tradition of spotlighting DJs as more than music selectors — positioning them as cultural curators who energize communities through sound, rhythm, and immersive experiences. Over the years, Ghana DJ Awards has been powered by Smirnoff, the world’s number 1 Vodka/Ready to drink brand, and has grown into one of the country’s most influential cultural platforms. The awards recognize excellence across Ghana’s music landscape, delivering memorable performances, heartfelt tributes, and moments that celebrate the creative spirit of Ghanaian youth. The July 19 launch event will kickstart a dynamic calendar of activities leading to the grand finale on November 29, 2025, at the Palms Convention Center in A...

"King Paluta Music’s response to his brand’s reputation crisis is a hit-or-miss season.

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Speaking purely from a strategic brand management perspective, "King Paluta Music’s response to his brand’s reputation crisis is a hit-or-miss season. Whichever way it ends, the strike would be deep and resounding. As a strategist, I would like to share how the artiste can make the best of this situation. Background During a recent performance in the UK, King Paluta reacted with strong vulgarity to what appeared to be provocation from an event attendee. In all sincerity, it was the worst possible response he could have given, no matter how offensive the trigger might have been. But that said, King Paluta is no joke of a brand. His rise over the past four years has been steady, culminating in a near win for Artiste of the Year at the recent Vodafone Ghana Music Awards. He has consistently served his followers and the Ghanaian music community with dynamic, compelling sounds—and by all accounts, has been successful with nearly every turn he’s taken. The Crisis Since late June, the Gh...