"King Paluta Music’s response to his brand’s reputation crisis is a hit-or-miss season.
Speaking purely from a strategic brand management perspective, "King Paluta Music’s response to his brand’s reputation crisis is a hit-or-miss season. Whichever way it ends, the strike would be deep and resounding. As a strategist, I would like to share how the artiste can make the best of this situation. Background During a recent performance in the UK, King Paluta reacted with strong vulgarity to what appeared to be provocation from an event attendee. In all sincerity, it was the worst possible response he could have given, no matter how offensive the trigger might have been. But that said, King Paluta is no joke of a brand. His rise over the past four years has been steady, culminating in a near win for Artiste of the Year at the recent Vodafone Ghana Music Awards. He has consistently served his followers and the Ghanaian music community with dynamic, compelling sounds—and by all accounts, has been successful with nearly every turn he’s taken. The Crisis Since late June, the Gh...